Captive Product Pricing Example
What makes this textbook captive product pricing is that the core product is the gameand its fully playable at 3999. Another example of a captive product is the printers because the cost of printers is not that much but when it comes to printer cartridges they are very expensive and since use.
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For instance captive product pricing is a pricing strategy devised to attract a large volume of customers to a one-time purchase of a lower-priced core or main product that requires.
. Captive product pricing is used in case when business organizations manufacture products that must be utilized along with the major products. Captive Pricing Example For example a Razor handle and a blade costs 7. The captive product scheme is pervasive in retail businesses because the complementary items exponentially.
Examples of captive products. Lets take a moment to look at a few examples of captive product pricing. Examples of Captive Product Pricing in the Real World.
The simplest example is the freemium package. On the other hand a pack of blades containing two cartridges costs around 12. Captive pricing happens when an accessory product is necessary to purchase in order to use a core product.
Captive product pricing is not the same in SaaS for other physical products. Game consoles and joysticks printers and ink cartridges. For instance I recently sold an Xbox 360 for 300 and.
However if youre sold on the experience itll cost a lot. The captive pricing model can work if your product is a big budget item and you are willing to spend money on the buyer. Examples of Captive Product Pricing.
Once you make the initial investment in a coffee machine you purchase accessory products such as filters and. Coffee-makers are a common example of captive product pricing. What is captive product pricing example.
Captive Product Pricing Examples Printers and ink cartridges A single serving coffee machine and coffee capsules Deeper Insights Captive products are strategically used to maximize revenue. Companies may offer free subscriptions for. You have likely used a razor at one point or another to shave some.
The company sells razors at a dirt cheap price and sells disposable razors to customers multiple times during the lifetime. Gillete is a classic example of captive product pricing. Captive product examples Physical products with accessories or consumables are the most varied examples of CPP in action.
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